We fill the gap between research firms who deliver statistics without strategy, and management consultancies who deliver strategies without facts.
And we have been successfully doing so for over ten years.
Our strength is in our numbers
We work with a few good people we can trust, and it works for us, and for our clients. The model provides:
True insights are part logic, part magic
An insight is more than an observation. It’s not simple root cause analysis or just asking ‘why’ five times. Part reason, part intuition and just a bit of introspection, it is about delving deeper to discover the universal human truth. For us, most insight work is done together with our clients. When you add our fresh perspective with their detailed knowledge you get findings that are substantial and nuanced.
We use insights for both customer-facing and internal projects like:
- New product development
- Customer councils
- Brand perceptions
- Culture and climate
The company owners
Director of strategy
Michele uses research to help blue-chip companies create clear communications strategies that engage customers and staff.
Her career started in 1994, when she started Grey Matter, one of South Africa’s first new media companies, which she successfully sold to i-africa.com. She then headed up M-Web Business Solutions web development division, before leaving to complete her MBA full-time.
Michele focuses on research and strategy development and also creates blended learning training material for technical skills training. She has developed material for AfriSam, Convatec, DeBeers, MMC, Myers Plastic, Transalloys, Astral Chickens and Ishida.
Michele holds a degree in Fine Arts from the University of the Witwatersrand and an MBA from Wits Business School. She has lectured at IMM, Wits Plus and Vega.
Director of research
Neale has over 20 years of experience in developing solid business strategies backed by extensive expertise in how to structure research projects and how to analyse data to yield useful findings.
After beginning his career in Industrial marketing at Consol Glass, he moved into management consulting at Gemini, and then to Markinor, where he led the first ever rollout of internet-based marketing research in South Africa.
Neale has a B.Com (Hons) from Wits, an MBA from Wits Business School and is a Chartered Marketer. He lectures at Wits Business School and at the School of Economic and Business Sciences on Wits Main Campus in Research Methodology, Multivariate Data analysis and Marketing Management. Neale acts as an external examiner for the Gordon Institute of Business Science’s MBA statistics course and research reports.
Some of our clients
We are proud to have worked with some top local and international companies, including:
Afrisam, Aveng, Avusa, Blue Label, Captain Dorego, De Beers, Engen, Exxaro, United National Breweries, The United Association of South Africa (UASA), PPC, Vodacom
Nedbank, First National Bank, Wesbank, RMB, ABSA, Standard Bank, Mercantile Bank, Stanlib, Investment Solutions, Alexander Forbes, Liberty Life, Momentum Retirement Administrators, Glenrand MIB, Discovery.