We fill the gap between research firms who deliver statistics without strategy, and management consultancies who deliver strategies without facts. And we have been successfully doing so for over ten years.
Our clients benefit from:
- Our low cost infrastructure: a focus on delivery, not expensive offices
- Our commitment to delivery: the people you work with are the people who own the company
- A senior team: there are no juniors in our company
- An accredited company: we are registered members of SAMRA
We understand research
From gathering insights to delivering statistical certainty, we cover all aspects of research. We gather insights using a range of qualitative methods from literature reviews, depth-interviews and focus groups, to Delphi round tables, video diaries, observational studies and mystery shopping.
When it comes to statistical certainty we use whatever fieldwork method makes the most sense for the project. Whether it is a self-completed web-based survey, an interviewer assisted face-to-face interview, or a telephone call, we’ll balance speed, cost and quality to create an approach that works for your project.
When it comes to analysis and interpretation of data, we add business and communications strategy to supplement our solid interpretation of statistics.
We understand strategy
We have worked with top South African brand and advertising agencies and have delivered pragmatic brand and communications strategies, implementation plans and clear metrics to measure track the success of these plans.
We have worked for an impressive range of big companies
We have completed research and communications strategy projects for local and global clients, including Alexander Forbes, Nedbank, Liberty Life, Mercantile Bank, Investment Solutions, Glenrand, The Bond Exchange, Exxaro, PPC, AfriSam, Duraset (part of Aveng), De Beers, Engen, Blue Label, Vodacom, The University of Johannesburg, Avusa, UASA, Captain Dorego, United National Breweries.